Hi! I’m Anne-Marie. I have a penchant for breaking the mold.

About

I have had this insatiable curiosity about the public life of brands for as long as I can remember. Everything about them fascinated me, from how they chose to market themselves to how they evolved – or not – to meet their customers’ expectations.

It still fascinates and so, it’s no wonder that I have come to work in brand strategy with brands of all growth stages. I savor the moments when I can tell that the strategy I helped design is making waves.

I must boast about a secret power: the knack of seeing gaps and possibilities where others don’t. When I mix in strategic foresight and branding methodologies, it becomes a magic potion that I use to develop brands that don't look, speak or feel like anyone else’s.

My background includes experience in retail, commercial real estate, startups, CPGs, medical devices, consumer services and years of developing projects in business and brand strategy, digital marketing and eCommerce. 

I undertake each project with the objectivity of an outsider which frees me to conjure up a fresh approach and perspective not influenced by existing industry biases.

Safe decisions don’t make for impactful brands. What I want for your brand is to guide it to a more audacious place where it will inspire and exceed expectations.