Approach
research + data
+ intuition + creativity
= brand intelligence
What’s possible for your brand?
Detect exciting opportunities by applying strategic foresight techniques with branding principles.
No mediocre, blah messaging for you. I’ll steer you towards adopting a proactive mindset and roadmap so that your brand not only resonates today but also passes the test of time. Together we will craft a brand story that naturally strikes a chord with the audience you want to reach.
METHODOLOGY
Research & Data.
Internal: What currently exists around the brand’s history, its background? How do we extricate the brand’s strengths and inherent appeal? What’s happening in the marketplace and what competitors are up to? What are the gaps that can be turned into opportunities?
External: What is possible for your brand and how far can we take it? What is the cultural mood indicating? We gather insights around trends, patterns and behaviors that are getting ready to emerge. This informs how we create a transformative brand that escapes the cliché and conventional mindset.
Intuition. What feels right from the insights we gathered? Add killer instincts and a substantial dose of creativity to reveal the brand’s potential.
Creativity. What needs to be done now? We develop a holistic strategy that reaches all corners of the organization so that everyone sings from the same hymn book. Then we get to work to produce all the assets needed to represent the new story.